Month: April 2024

Amazon’s Great Indian Festival 2023 saw a record number of new shoppers

The month-long Great Indian Festival 2023, which started on October 8, was one of the best ever shopping celebration for Amazon’s customers, sellers and brand partners across the country. This GIF witnessed a record of 110 crore customer visits, making it the highest ever. More than 40 lakh new customers shopped on Amazon India for the …

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The Story of Bengal’s Durga Puja Economy: Financial activity during the Puja season is now more vital to the state than ever before

As Bengal’s Durga Puja kicks off in earnest today, it is time to recognise that along with being a cultural extravaganza, it is an economic powerhouse in its own right. The festival brings together diverse communities and, in the process, fosters a financial ecosystem that involves transactions of significant amount across the state.  In the …

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Factors influencing high street retail in India

The recent evolution of high streets starts with higher value consumption, followed by the introduction of a brand pull store (anchor store) catering to the aspirations of shoppers. Eventually, these streets attract a diverse range of retailers, including mid to premium brands. Depending on primary and secondary catchment areas, such high streets ultimately attract luxury …

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Co-branded credit cards: The battle for the top spot

Co-branded credit cards have gone beyond the fuel and travel segments into fashion and food delivery. But with reward points and cashbacks a given, the challenge for issuers will be to keep their card the top-of-the-wallet one. The credit cards that the online marketplace and leading retailers are launching, is also targeting buyers in smaller …

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Woman entrepreneur expands family business to create a chain of convenience stores

Arambagh Foodmart: Pioneer of Modern Retail in East India The story of how a chain of stores selling processed and ready-to-eat chicken items has evolved into becoming one of the top Food & Grocery retail chains in Eastern India with a footprint across all major cities of Bengal…   It takes skill, drive and vision …

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How does ethical fashion and lifestyle collective 145 East cling to its core, sustainable values?

Kolkata-based sustainable fashion collective 145 East describes itself as a troupe of visual bandits who wanted Kolkattans to embrace their homegrown aesthetic while connecting with the organic and ethical route to daily fashion. Their gamcha dhoti bottoms and gamcha saris couldn’t possibly have escaped anyone’s attention; the label also brings the wearer closer to the …

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Rasmalai ranks second on the list of world’s best cheese desserts

Rasamalai isn’t confined to local admiration; it has garnered global recognition! TasteAtlas has honored it with the title of ‘Top 10 Best Cheese Desserts across the World’, ranking it an impressive second. This delightful delicacy, hailing from Bengal, follows closely behind Poland’s Sernik, a baked cheesecake crafted with twarog cheese. Bengal’s very own Rasamalai, a …

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Embracing Digital Transformation: How Unizap.ai is Revolutionizing Traditional Retail Businesses

In today’s fast-paced market, digital transformation is not just a trend but a necessity for survival and success in the retail sector. As a domain expert with extensive experience in retail, I have witnessed first-hand the monumental shifts that digital technologies have brought to traditional business models. The rise of e-commerce platforms and digital services …

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