Long before our children snacked over a dose of Haldiram and Bikaner Bhujiawalas, Bengal’s own snacking brand launched 75 years – MUKHAROCHAK CHANACHUR had made its way to every Bengali home. ‘Anytime tasty,’ was their tagline and true to that message, they retained their spicy, tangy and crunchy ethnic flavor without diluting it with spices …
Mukharochak’s 75 Years of Journey : Eat Healthy Eat Tasty Read More »
The Indian male grooming market is expected to reach $3.5 billion (India Today) by the decade’s end, driven by the shift away from traditional masculinity. The growth can be attributed to- increasing popularity of the metrosexual persona, fueled by heightened awareness of men’s skincare and the desire to look and feel good, normalized by creators …
Men’s grooming industry surges: A handsome revolution taking Indian market a storm Read More »
Indian airports have come a long way since catering only to the business of flying passengers. Airport infrastructure in India has taken a quantum leap in the major metros. The international standard of infrastructure brought about in the airport terminals of the metropolitan cities in the recent years has now led them to catch up with …
IdlyGo began with the aim to feed the common man a fresh, healthy and nutritious meal at affordable prices. Easy, simple and wholesome food is being lost in the ocean of processed foods and high-end eateries. This inspired Anup Kanodia, who conceived IdlyGo, with a mission to address hunger and malnutrition and also to focus …
Idlygo Makes Healthy and Affordable South Indian Staple Reach the Masses Read More »
The gifting industry in India has been witnessing tremendous growth over the years, driven by a growing demand for personalized and unique gifts. The industry, which was once limited to traditional occasions such as weddings and festivals, has now expanded to include a wide range of events, including birthdays, anniversaries, promotions, and more. According to …
The Art of Gifting: Unveiling the Booming Industry in India Read More »
By 2026, Millennials and Generation Z are expected to account for 75% of luxury goods buyers. This striking evolution is reshaping the luxury landscape, driven by younger, higher-spending, more demanding consumers. It also brings new trends to the forefront, such as the resale and rental of luxury goods. “The younger cohorts have been one of the big …
How Gen Z and millennials are transforming luxury retail Read More »
Artificial intelligence has the power to change retail — intelligently. And for those who might be considering the worst-case scenario, the reality is going to be far different. Levi’s plans on utilizing AI to help with its models in an effort to offer more diverse body types. When it first announced the plans, the company …
The month-long Great Indian Festival 2023, which started on October 8, was one of the best ever shopping celebration for Amazon’s customers, sellers and brand partners across the country. This GIF witnessed a record of 110 crore customer visits, making it the highest ever. More than 40 lakh new customers shopped on Amazon India for the …
Amazon’s Great Indian Festival 2023 saw a record number of new shoppers Read More »
As Bengal’s Durga Puja kicks off in earnest today, it is time to recognise that along with being a cultural extravaganza, it is an economic powerhouse in its own right. The festival brings together diverse communities and, in the process, fosters a financial ecosystem that involves transactions of significant amount across the state. In the …
The recent evolution of high streets starts with higher value consumption, followed by the introduction of a brand pull store (anchor store) catering to the aspirations of shoppers. Eventually, these streets attract a diverse range of retailers, including mid to premium brands. Depending on primary and secondary catchment areas, such high streets ultimately attract luxury …
