On their 26th Founder’s Day celebration, Mufti, the homegrown menswear brand, has introduced its sub-brand 400050 – the first pincode in style. Pronounced Four Triple Oh Five Oh, the new sub-brand is all about the on-trend oversized fit catering to an ever-evolving Gen Z consumer. With the launch of this sub-brand, Mufti has added a …
Mufti Unveils 400050 Sub-brand for Gen Z Fashion Read More »
The global athleisure market is booming, and India is a key player in this growth story. With a projected CAGR of 5.2 per cent, the Indian athleisure market is estimated to reach Rs 24,800 crore ($3.2 billion) by 2032,as per a new report by Allied Market Research. This growth is driven by several factors, including …
Rare Rabbit, a new-age men’s apparel and fashion brand is set to close its first-ever institutional funding round of Rs 500 crore. This significant investment round is led by A91 Partners, with notable contributions from Ravi Modi of Manyavar and Nikhil Kamath, co-founder of Zerodha. According to The Economic Times, this round marks a pivotal …
Rare Rabbit Sets a New Benchmark with Nikhil Kamath Read More »
Timex Group India has recently introduced its latest watch line, UNLTD, available exclusively on Flipkart! This collection is all about capturing the essence of urban life, drawing inspiration from the dynamic world of urban fashion and the vibrant pulse of city living. UNLTD, also recognized as The Original Street Art Brand, finds its inspiration in …
Timex Group India Launches Bold New Line of UNLTD Watches Read More »
Every parent knows the ritual: the endless scrolling through online stores, the careful consideration of fabrics and colours, the desire for clothes that not only look good but also prioritize comfort and safety for their little ones. Be it a simple piece of cloth to wrap the little bundle of joy or a play wear …
Threads of Change: Paving ways toward Sustainable Fashion Read More »
The demand for traditional men’s wedding attire is experiencing a significant uptick, with sales of sherwanis and other ethnic clothing rising by 25% over the past three years. This surge has sparked fierce competition among major players like Aditya Birla Fashion, Vedant Fashions, and Raymond, leading to an aggressive expansion in the wedding-wear sector. Sherwanis …
Steep Surge: Traditional Men’s Wedding Attire Sales Soar by 25% Read More »
For decades, Indians have squeezed their feet into shoes sized according to US or European standards. Often, this resulted in discomfort, blisters, and even foot deformities. But a revolutionary change might be on the horizon with the proposal of a new, indigenous shoe sizing system called ‘Bha’. Developed by the Council of Scientific and Industrial …
Ajanta Footcare, the exclusive retail chain of Ajanta Shoes, a 67-year-old footwear brand having a strong presence in multi-brand outlets pan India, recently launched its 1st flagship store in Ashoknagar, Bhubaneshwar. To mark this momentous occasion, the store was inaugurated by the gorgeous Odia actor Elina Samantray in the presence of Ms.SoumiBanik, the MD, Ajanta …
Ajanta Footcare has launched its first flagship store in Bhubaneshwar Read More »
Apparel Group India Pvt. Ltd. announced on December4 that it has partnered with Shoppers Stop to expand the presence of Bath & Body Works, an American fragrance brand, in India. The Shoppers Stop outlet located in City Centre Mall, SaltLake, Kolkata, will be home to the first Bath & Body Works shop-in-shop experience. “The immersive retail …
Shoppers Stop partnered with Bath & Body Works to expand its presence Read More »
Fashion and lifestyle brand REDTAPE LIMITED launched its newest store at G.S Road next to UlubariMasjid, PaltanBazar, hashtag#Guwahati. Founded in 1996, Red Tape is owned and managed by Mirza International Limited. In 2006, the brand forayed into the apparel sector and unveiled a men’s clothing and accessories line. Mirza International Ltd. is a manufacturer and …
REDTAPE LIMITED launched its newest store at PaltanBazar, Guwahati Read More »
